See real landing pages, honestly scored

“Mubawab greets every visitor with a language modal that blocks the hero search bar — the one thing they came to use. The page claims 41,254 listings but buries that credibility below the fold while the above-fold hero wastes half its height on a stock-photo collage. The footer has a literal unfixed copyright bug: © {year}.”

“Afariat's hero is a plain search bar floating in a white box with zero value proposition beyond 'Annonces gratuites en Tunisie' — Leboncoin did this better in 2008. The CLS score of 0.43 is catastrophically bad (Google's threshold is 0.1), meaning the page visually jumps on load, actively destroying trust at the moment it matters most.”

“Tayara's above-fold is hijacked by a large interstitial ad unit labeled 'Publicité' — a self-inflicted conversion killer on a site that needs users to search, not dodge ads. The hero search bar is clean but completely value-proposition-free, and a CLS score of 0.30 means the page is literally jumping around on users as it loads.”

“Daraz Nepal has solid bones — fast LCP at 1.6s and a clear hero banner — but 41 of 60 images lack alt text, the hero CTA 'Shop Now' competes with an app download sidebar for attention, and the Nepali-language flash sale section below the fold creates a jarring bilingual UX that signals inconsistency rather than localization.”

“STORES has a clean, competent hero with a clear value prop — register, pay, reserve, EC in one system — but the above-fold CTA button is visually undersized relative to the hero image, and the page is missing any quantified social proof (number of stores, GMV, years in market) that would close skeptical SMB owners who need reassurance before committing.”

“BASE has strong bones — zero monthly fee is a killer value prop and the teal CTA is impossible to miss — but the hero wastes half its real estate on a celebrity endorser whose name recognition may not translate to trust for the target audience. The duplicate H1 tags and 119 images missing alt text signal that technical SEO is being left on the table despite a near-perfect PageSpeed score.”

“Japan's largest handmade marketplace buries its biggest asset — 18 million products from 960,000 creators — below the fold while the hero shows a generic April collage with no headline, no value proposition, and no CTA. The search bar is the de facto hero, which works for returning users but leaves first-timers with zero reason to stay.”

“The Knockout Sale hero screams discount but whispers brand — 9 carousel dots and zero headline hierarchy mean visitors get visual noise, not a conversion path. The trust bar (12+3 months warranty, free express delivery) is buried below the fold at 1280px, doing zero heavy lifting where it matters. CLS of 0.27 is a layout-shift disaster that actively erodes trust during load.”

“The hero banner screams 'Slight delays possible' — a shipping warning is not a value proposition, it's a conversion killer front and center. The page has 182 images and a CLS score of 0.24, meaning it's visually chaotic and literally jumping around on load. Mamaearth has strong brand equity but this homepage buries it under operational notices and discount noise.”

“The hero asks visitors to 'Select your city' with zero services shown above the fold — you're asking for commitment before showing value. The masked professional image communicates safety but not aspiration, and 128 images lack alt text on a page that lives and dies by SEO. The city dropdown is the entire conversion mechanism yet sits alone with no urgency, no service previews, and no social proof in sight.”

“Albert Heijn's homepage is a competent retail hub that does the basics well — the Bonus deals, category grid, and recipe section are all present — but the hero carousel wastes prime real estate on three competing H1s simultaneously, and the Premium upsell at €14.99/year is buried in a top ticker rather than given a dedicated conversion moment. CLS of 0.15 is a real UX tax on a site this trafficked.”

“Picnic's hero nails the value trifecta — low prices, free delivery, fresh — but buries the gift incentive ('5 kadootjes') in a small box below the app store badges instead of making it the headline hook. The page scrolls beautifully but never asks for a postcode or email, missing the single highest-converting action for a delivery service: confirming availability before the download ask.”