See real landing pages, honestly scored

“Afariat's hero is a plain search bar floating in a white box with zero value proposition beyond 'Annonces gratuites en Tunisie' — Leboncoin did this better in 2008. The CLS score of 0.43 is catastrophically bad (Google's threshold is 0.1), meaning the page visually jumps on load, actively destroying trust at the moment it matters most.”

“Tayara's above-fold is hijacked by a large interstitial ad unit labeled 'Publicité' — a self-inflicted conversion killer on a site that needs users to search, not dodge ads. The hero search bar is clean but completely value-proposition-free, and a CLS score of 0.30 means the page is literally jumping around on users as it loads.”

“The hero is a blurry, dark stock photo with tiny white text — Nepal's 1st Unified Payment Platform deserves better than a background that looks like a CCTV screenshot. The 'VOTE GLOBALLY' banner hijacks prime real estate above the fold, and the actual value proposition is buried below a promotional distraction. 139 logos and 166 images suggest feature sprawl over conversion focus.”

“Foodmandu's hero is 80% decorative food plates on a washed-out grey background with a single generic headline and a search bar that tells users to 'leave it blank to browse all' — that's not UX guidance, that's a confession the search isn't needed. Below the fold, the full-page screenshot reveals a vast grey wasteland before any restaurant content appears, burning every second of visitor attention.”

“Daraz Nepal has solid bones — fast LCP at 1.6s and a clear hero banner — but 41 of 60 images lack alt text, the hero CTA 'Shop Now' competes with an app download sidebar for attention, and the Nepali-language flash sale section below the fold creates a jarring bilingual UX that signals inconsistency rather than localization.”

“STORES has a clean, competent hero with a clear value prop — register, pay, reserve, EC in one system — but the above-fold CTA button is visually undersized relative to the hero image, and the page is missing any quantified social proof (number of stores, GMV, years in market) that would close skeptical SMB owners who need reassurance before committing.”

“BASE has strong bones — zero monthly fee is a killer value prop and the teal CTA is impossible to miss — but the hero wastes half its real estate on a celebrity endorser whose name recognition may not translate to trust for the target audience. The duplicate H1 tags and 119 images missing alt text signal that technical SEO is being left on the table despite a near-perfect PageSpeed score.”

“The hero banner screams '35% OFF' but buries the value proposition under a cherry-blossom carousel that competes with a left-rail category menu, a right-rail trust block, AND a coupon banner — four competing focal points above the fold. The page works like a department store flyer, not a conversion machine: everything is promoted, so nothing is.”

“freee leads with a rotating hero carousel — the single biggest conversion killer in SaaS — while burying the No.1 cloud accounting share badge in a corner footnote. The homepage tries to serve corporations, freelancers, and sole proprietors simultaneously with accordion segments, creating a choose-your-own-adventure that converts none of them optimally. The CTA hierarchy is solid but the value proposition never answers 'why freee over competitors' above the fold.”

“SmartHR has strong brand equity and a clean visual system, but the hero headline 'データで導くスマートな人事へ' is aspirational fluff when your meta title already has the killer proof point — 7-year consecutive share No.1. The dual CTA layout (resource download vs. free trial) splits attention right where you need commitment, and 70,000 registered companies buried below the fold is a trust signal wasted on scrollers.”

“Japan's largest handmade marketplace buries its biggest asset — 18 million products from 960,000 creators — below the fold while the hero shows a generic April collage with no headline, no value proposition, and no CTA. The search bar is the de facto hero, which works for returning users but leaves first-timers with zero reason to stay.”

“The hero is doing two jobs at once and succeeding at neither — the Cloud hero dominates the viewport while ME is buried below the fold, yet the nav already splits audiences. The single CTA 'サービスサイトへ' sends users to another site instead of converting them here, and there are zero testimonials, customer counts, or trust signals anywhere on the page.”